This week J. Crew is partnering with Christy Turlington’s charity, Every Mother Counts, launching a new tee-shirt collaboration as part of their Garments for Good program. Fifty percent of the retail price of this tee will be donated to Every Mother Counts, which is dedicated to making childbirth safer for mothers all over the world. Since being founded in 2010, they have raised over $2.5 million, helping over 400,000 lives.
“Every Mother Counts values partnerships to broaden our reach to educate and engage the public to help us achieve our goal to make pregnancy and childbirth safe for every mother, everywhere. Every two minutes a mother dies from complications related to pregnancy or childbirth. Up to 98% of these deaths are preventable. We know that together with partners like J.Crew we will not only be educating many more about the challenges millions of girls and women face around the world when they enter motherhood, we will also be contributing proven solutions to ensure safer deliveries” -Christy Turlington